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replica luxury watches - enyar - 29.04.2026
A Brief History of Jacob & Co.
Jacob & Co. Brand History
I. Origins: Soviet Origins, New York Start (1965–1986)
1965: Founder Jacob Arabo was born in Uzbekistan, Soviet Union. Of Jewish descent, he received early training in photography and art, developing a design intuition that allowed him to "have the finished product in his mind first."
1979: The family immigrated to New York City. At 16, Jacob entered jewelry design school, displaying exceptional talent and being advised by his teachers to start his own business early.
1981: He dropped out of school and became an apprentice in New York's **Diamond District**, learning diamond cutting and jewelry making.
1986 (Key Year): At 21, Jacob founded Diamond Quasar, using the brand name **Jacob & Co.**, opening his first small counter in the Diamond District, specializing in exaggerated, large, and mixed-color gemstone hip-hop style jewelry.
II. The 1990s: The Rise of the "King of Hip-Hop Jewelry" (1990–1999)
Early 1990s: Notorious B.I.G. (Biggie) became his first major client, calling him "Jacob the Jeweler" and introducing him to the entire hip-hop scene (Jay-Z, 2Pac, Puff Daddy, etc.).
Style Definition: Oversized gold chains, diamond-encrusted rings, and a mix of colored gemstones, completely revolutionizing 1990s hip-hop aesthetics. Jacob & Co. was dubbed "the Harry Winston of hip-hop" by The New York Times.
1999: Business expanded to Hollywood and sports stars (Beckham, Jordan, Jennifer Lopez, etc.), becoming a top global celebrity jeweler.
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III. 2000s: Crossover into Watchmaking, A Stunning Debut (2001–2009)
2001: Officially entered the world of haute horlogerie, launching its first watch, the Five Time Zone. With a large 47mm case diameter, colorful dials, and interchangeable straps, it instantly became a staple for hip-hop artists and celebrities.
2003: First participation in Baselworld, officially entering the international haute horlogerie stage.
2004–2009: Launched two major watch product lines: Quartz and automatic winding; Enhanced jewelry watches: full diamonds, colored gemstones, and irregular cuts, forming a dual core of "jewelry + watchmaking".
IV. 2010s: Explosion of High-Complication Watchmaking, Establishing Top-Tier Status (2010–2019)
2012: Released its first tourbillon watch, marking its entry into the field of high-complication watchmaking.
2014 (Milestone): The Astronomia collection was launched – a three-axis tourbillon, rotating dial, and celestial simulation, making it one of the world's most complex and recognizable watches, solidifying the brand's position in top-tier independent watchmaking.
2015–2019: Continuous iteration of the Astronomia: versions with a four-axis tourbillon, starry sky design, and jewel-set details; Launch of the Bugatti collaboration: inspired by supercar engines, featuring V12/V16 movements and a three-dimensional engine structure, setting a benchmark for crossover watchmaking.
V. 2020s to Present: Global Expansion + Supercomplexity + Crossover Pinnacle (2020–2026)
2021: Launch of the Casino Tourbillon: featuring a built-in miniature roulette wheel for actual gameplay, combining ultimate luxury with fun.
2023–2024: God of Time Tourbillon: A super-fast tourbillon with a rotation speed of 4 seconds per revolution (traditional 60 seconds), one of the fastest in the world.
The Godfather II Music Watch: The world's first dual-melody music watch, featuring a flying tourbillon.
VI. Brand DNA and Positioning
Core Style: Bold, extravagant, colorful, jewelry-like, highly complex, unconventional, focusing on "wearable works of art."
Identity Labels: Hip-hop culture symbol + top-tier independent watchmaking + celebrity exclusives; the only brand globally deeply rooted in both hip-hop jewelry and ultra-complex watches.